Media: Gaining Higher Visibility in the Public Domain
Volume 6, Issue 1
Spring 1999
Table of Contents
Features
Why Take Media Seriously?
Noting the powerful influence of the media in educating the
public and defining public policy, Charlotte Ryan of Boston College’s Media
Research and Action Project insists that “Nonprofits who ignore mass media do
so at their own peril.”
by Charlotte Ryan
Widening the News Lens
The authors explore the structure and dynamics of media coverage
and approaches to better telling the stories of nonprofits.
by Dan Siegel and Jenny Yancy
Pioneers of Civic Journalism in Portland,
Maine
Since 1994, Portland residents have been redefining
their relationship to the media and public policy, broadening the old definitions
of “news-worthiness” in the process.
The Editors
Beyond the Black Box Approach to Media:
A Starter Kit for Nonprofits
by Charlotte Ryan
Think Before You Speak
Thoughtful preparation and a struggle for clarity typify the
media strategy of the Rhode Island Coalition Against Domestic Violence.
The Editors
Becoming a Reliable Source:
A Conversation with Rob Restuccia
Restuccia describes his path toward becoming a reliable, and
frequently cited, source for media coverage of health care issues.
The Editors
The Production of "Domestic Violence--It
IS Your Business" Campaign
The Rhode Island Coalition Against Domestic Violence provides
a useful case study for designing and implementing a media advocacy strategy.
by Mary F. Weis
Constituents Speak: Preparing to Tell Your
Story to the Media
Two survivors of domestic violence affirm the value of telling
their own stories.
by Rosa E. DeCastillo and Cheryl McNeil
Advocacy by Design: Using Direct Media to
Get a Direct Response
Duke reminds us that relying on the mainstream media, expecting
a reporter to get your story right, can often be a gamble--and that newsletters,
brochures and other forms of direct media are still more reliable.
by Annette R. Duke
Project Right Challenges Local Television
News Practices:
An Example of a Nonprofit Taking Responsibility
Negative portrayals of communities of color in the mainstream
media have long been a major source of concern; in Boston, one grassroots organization
documented the pattern of biased, one-sided coverage to build a compelling case
for change.
The Editors
Departments
Dealing with Poor Performance
Spack argues that while good management practice begins with
honesty and respect, these qualities do not excuse substandard performance--even
in organizations driven more by compassion than the bottom line.
by Jonathan Spack
Supreme Court Rules on Sexual Harassment:
Further Emphasis on Employer's Role in Prevention
Horgan fleshes out the “reasonable care” expectation with respect
to employer obligations for addressing sexual harassment in the workplace.
by Joanne Horgan
Getting and Keeping People "At the
Table"
Sometimes, the answer can be as deceptively simple as developing
a reputation for running tight meetings that start promptly, end on time and
keep participants engaged.
by Peter Lee
Copyright 1999. All rights reserved by Third Sector
New England, Boston, MA. The Nonprofit Quarterly features innovative
thinking and proven management practices in the nonprofit sector. For reprint
permission or subscription information please e-mail subscriptions@tsne.org.
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